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The Secret To Increasing Sales For Your Car Dealership With Reviews.

July 26, 2016 By Deon Bryan Leave a Comment

Managing Your Online Reputation

As a car dealer you already know Autotrader is the ultimate marketplace for selling new and used cars, but maybe you don’t know much about the pilot program they rolled out nearly three years ago. Even though they are the most trustworthy magazine and website when it comes to people buying cars, they knew conversation rates would spike it they could build up reviews for car dealers from past customers. So Autotrader invited a handful of dealerships to sign up for the program if they wanted to grow their business. If a company like Autotrader is promoting the benefits of reviews to sell more cars, do you think your dealership should be any different?

Reviews Are Essential.

It’s been shown businesses need to have around 6-10 reviews before they are considered trustworthy. It can be more difficult for car dealerships because you sell more expensive products, plus some bad apples in the industry have made the public more cautious of you. Unless you’re selling to previous customers, you must have a decent amount of 5-star reviews online, and you only need to see the direction Autotrader went in to know it’s true.

Introducing The 5 Star Sign Reputation Management Strategy

Imagine for a second you have an app on your tablet, and you ask everyone to sign in when they walk through the door of your car dealership. Not only will you have all their details in a clipboard format replacing the old-fashioned way you keep track of everything, but more importantly you’ll have their contact information, both email, and mobile phone number on your list. Thanks to our proprietary technology, we’ll be able to help you quickly acquire more reviews on autopilot which will help to grow your business by up to 19%.

How The 5 Star Sign In Review Strategy Works

After a customer has bought their car they’ll be euphoric in the following days, so the software will automatically send out text messages asking them if they want to leave positive feedback. If they say no they’ll be taken to a screen where they can air their grievances, and you can speak to them directly to resolve their problem before they leave a bad review online for the world to see. However if they say yes they’ll be taken to one of the major online review directories, for example, Google My Business, Yelp, and Yell, where they will rate you five stars and leave a glowing review. Even if they’re not signed into any of the directories, they’ll be sent to the relevant website so they can quickly sign up.

Extracting The Best Results Possible

People are going to be searching for car dealerships in Google and Bing, so we’ve built something special into the software. You’ll be able to redirect customers to the specific directories where you’ll see the best results possible because it’s pointless having 5-star reviews in places potential customers will never see them. With over 50% of people saying they would rather call a dealership with more 5 star reviews as opposed to one with lower prices and better Google rankings, it’s essential to be seen where people are looking, or you’ll always be losing money on your marketing.

Take A Look At The Results For Yourself

Lucidx invites you to spend 15 minutes to watch a training video, and see for yourself how much power reputation management has to transform your car dealership. In the video, you will get to see real-life case studies of the results our software has produced thanks to an increase in online reviews. We’ve seen the number of reviews increasing by 100% in 48 hours, and if you trust Autotrader, you don’t need anyone else to tell you how important they are. You just need to start building your list now by asking your customers one simple question capable of transforming your business, “can you sign in please?”

You can access the video here https://empireprints.uk/5-star-sign-in-strategy/. The password is, SignIn!

Why Citations And Reputation Management Are Critical To Your Business’s Success.

July 10, 2016 By Deon Bryan Leave a Comment

What Are Citations?

When your business name, address and phone number (NAP) is mentioned on local directories such as Yelp, Yell, and Scoot, it is known as a citation, the local directory does not require a link from your website. The Yell directory is an excellent example of a citation, it lists the company details but there is no connection from the company website. Your local chamber of commerce or business association page is also considered a citation.

How Citations Help Your Business.

Google and Bing use algorithms to rank websites. Citations play a significant role in this ranking process. Considering all other variables are equal, the businesses with more citations have a higher probability of ranking above those businesses with fewer citations.

If your business has citations from a highly reputable source like Yelp.com, then search engines can be assured that the information they possess relates to your business. They can also be certain that you are categorised accurately, and the contact information is correct. Search engines use citations to ratify a business. They help the public feel confident that the companies sought “are who they thought they were.”

Citations legitimise a business within a community because faking citations is difficult. They can be a part of public lists, in a business index or mentioned in an online article for the local newspaper. Memberships cited online help to authenticate a business. Widely-read blogs that refer to a company is also a good citation.

How To Find All Your Business Citations And Your Online Reputation.

Ranking high on local Google searches means that more potential customers see your business, and if you have a great online reputation with more positive reviews than your competitors  then they will call you first. If you want to find out how many of the top local directories your company is listed on, then download your free Reputation Management Report here.

The report is free for a limited time only, so if you click the link and are too late, the investment is just £67+VAT, click here now

How Car Dealerships Are Making More Sales With Customer Reviews.

April 8, 2016 By Deon Bryan Leave a Comment

 

Do you know the best way to maximise your profits? It’s by leaving a lasting good impression on your current customers. A lot of satisfied customers will buy from you again and again; a 2014 survey revealed 32 percent of buyers wouldn’t go back to the same dealership because they were left unsatisfied. That means you’ll have to wait years for the customers you serve today to come back. If you want results right now, you have to continually generate new leads. The smart car dealerships in London, who combine lead generation with reputation management, are the ones who will succeed. Let’s look at why online reviews are vital to bringing in more customers.

The Amazon Phenomenon

According to a study by Nielsen carried out in 2015, two-thirds of people trust online reviews. The reason it’s called the ‘Amazon Phenomenon’ is because their review section is the most trusted on the internet, and it’s trained people into believing everything they read about a company or product is true. It’s worrying for consumers as they’ll buy anything with a high enough rating, even though a proportion of online reviews are fake. Fortunately, it’s something you can benefit from, and as long as you’re honest there is nothing wrong with acquiring real reviews and testimonials.

A Personal Recommendation

Everyone trusts their friends, and they listen to any recommendations they make. Marketers have been taking advantage of this for years with the help of email lists, by building up a relationship with their subscribers, they can then increase sales by recommending products. As far as the subscribers were concerned, they were listening to advice from a trusted friend. A study by Bright Local says that 88% of people now trust reviews as much as personal recommendations. So engaging with your list through an email which includes testimonials can bring in even more leads.

Customers Trust Google

No surprise Google has as much influence as Amazon in the eyes of buyers, because apparently if you’re sitting at the top of Google, your business is reliable. Around 31% of people click on the website at the top of the page, which could mean an avalanche of new leads. You can also dominate the first page by having reviews posted on the major local directories like Yelp, Yell, Hot Frog and so on. So if a prospect searches for “your car dealership reviews”, all these different web properties will show up full of past customers singing your praises. This can help you claim relevant keywords based on your location, but if you don’t rank for them you will lose leads, so it’s crucial to start working towards achieving these results now.

Reputation Management Is Not Just About Burying Bad Reviews

We’ve talked about people believing most things they read online with regards to reviews, but this can also work against you. If you have negative reviews, your shoppers are going to find them. You can’t get negative reviews taken down, but it is possible to bury them on the 2nd page of Google, so virtually no one will find them. When it comes to the search engines, you want the results to be ‘clean’ when someone types in your company name. Before most people visit your dealership, they will perform some research on you to see whether or not they should trust you. Remember having no reviews is just as bad having negative reviews.

Beat Competitors To The Sale

If you’re only just hearing about reputation management now, it’s likely competing car dealerships are still in the dark about it to. You need to know 85% of potential leads read between 6-10 online reviews, but as time goes on that number keeps increasing. In other words, the company with the most positive reviews will win the fight. Your competitors will accumulate their positive reviews organically, and if you’re proactive about acquiring as many as possible fast, you’ll end up siphoning off their customers. Everyone has the same tools at their disposal,  you need to start using them before your competitors.

Car dealer london reputation management

A Special Offer For You

In summary, online reviews are critical in separating you from the competition. However, I’ll be honest they are not easy to get…unless you have few secrets up your sleeve 😉  So we’ve got a special treat for you today. We’d like you to help us by joining our 5 Star Sign In Strategy beta program. With this program we guarantee to get your business ten positive reviews posted online in less than 90 days. This will leave your prospects in no doubt how trustworthy you are. Plus there are many other benefits like building your email list, which you can discover more about here.

This is a very limited offer and so be quick and click here now!

CONTACT US

Email: support@empireprints.uk
Empire Prints Limited
Kemp House 152-160 City Road London EC1V 2NX

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